“LE BURRITO” AT CHIPOTLE LETS CUSTOMERS EAT LIKE WORLD-CLASS ATHLETES
June 28th, 2008NEW YORK, June 6, 2008 – Chipotle Mexican Grill today announced that it will offer a new, limited time burrito in honor of American cycling team, Garmin-Chipotle Presented by H30, which will compete in the Tour de France in July. Called “Le Burrito,” it is made to meet the dietary needs of world-class athletes and will be featured in all Chipotle restaurants nationwide throughout the Tour de France, which runs from July 5 through July 27.
“We have sponsored team Garmin-Chipotle for three years because we share their belief in doing things the right way,” said Steve Ells, founder, chairman and CEO of Chipotle. “To the team, that means working to eliminate drugs and doping from professional cycling. To Chipotle, it means eliminating the use of antibiotics, hormones and other drugs from livestock farming. That is one of the ways we are changing the way the world thinks about and eats fast food.”
Le Burrito is a Chipotle burrito filled with naturally raised chicken (from birds that are raised in a humane way, never given antibiotics or added hormones, and fed a pure vegetarian diet), black beans, cilantro lime rice, mild tomato salsa, and freshly made guacamole. This combination provides an energy-boosting ratio of about 60 percent carbohydrates, 25 percent fat, and 15 percent protein that allows cyclists to perform at their best while racing.
“Professional cycling is incredibly grueling, and riders need to fuel their bodies with good, whole foods that will sustain them through their hours on the bike,” said Jonathan Vaughters, directeur sportif at Garmin-Chipotle. “The combination of ingredients in ‘Le Burrito’ is an important part of what these riders eat to keep them performing at the highest levels.”
Le Burrito will be available at all Chipotle restaurants throughout the Tour de France. To find a restaurant near you, visit www.chipotle.com.
About Chipotle
Chipotle Mexican Grill offers a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in a distinctive atmosphere. Through our vision of Food With Integrity, Chipotle is seeking better food not only from using fresh ingredients, but ingredients that are sustainably grown and naturally raised with respect for the animals, the land, and the farmers who produce the food. Chipotle opened its first restaurant in 1993 and currently operates more than 730 restaurants. For more information, visit www.chipotle.com.
About Slipstream Sports
Founded in 2005, Slipstream Sports LLC is a highly progressive sports management company dedicated solely to promoting the ethical growth of American cycling.
About Team Garmin-Chipotle Presented by H30
Team Garmin-Chipotle presented by H3O is a professional American cycling team dedicated to promoting ethical sporting and developing the next generation of cycling champions. The team’s riders come from all over the world to achieve one common goal: ride clean and ride hard.
In 2007, Team Garmin-Chipotle presented by H30 partnered with Agency for Cycling Ethics (ACE), to create the most progressive anti-doping system in the professional sports world. Each of the team’s 25 riders will undergo combined voluntary testing at least 700 times throughout the 2008 season, 20 times the number of tests that most professional cyclists are subject to annually.
The 2008 team is led by five national champions, two Tour de France Yellow Jersey wearers, a Tour de France polka-dot jersey wearer, one former World Champion, and a previous winner of Paris-Roubaix.
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EDITOR’S NOTE: Garmin-Chipotle was formerly known as Slipstream-Chipotle when this release was originally issued.





