FOR IMMEDIATE RELEASE
Contact: Chris Arnold
303.222.5912
carnold@chipotle.com
CHIPOTLE REACHES AGREEMENT WITH FLORIDA TOMATO GROWER
TO IMPROVE WAGES FOR FARM WORKERS
Accord with East Coast Farms Opens Doors to Better Wages, Working Conditions
DENVER, September 9, 2009 – Chipotle Mexican Grill (NYSE: CMG and CMG.B), the chain of burrito restaurants known for serving Food With Integrity, announced that it has reached an agreement with East Coast Farms, one of Florida’s largest tomato growers, under which workers who harvest tomatoes for Chipotle will receive an additional penny per pound, a wage increase of 64 percent, for tomatoes picked for Chipotle.
The agreement between Chipotle and East Coast Farms comes following months of discussion between Chipotle and the Coalition of Immokalee Workers (CIW), a community-based organization that has led a campaign to improve wages and working conditions for Florida farm workers.
Similar agreements between other large tomato buyers, like Chipotle, and the CIW have been blocked by a Florida tomato industry cooperative. Under most of those agreements, money earmarked for farm workers is accumulating in escrow accounts rather than reaching the farm workers for whom it is intended. By working directly with East Coast Farms, Chipotle will be able to pass the additional wages directly to the workers.
“We have a decade-long track record of working to improve the nation’s food supply system,” said Steve Ells, founder, chairman and co-CEO of Chipotle. “Our efforts have always been rooted in doing the right things, and in finding solutions that have a real impact. By working directly with East Coast Farms to improve wages and working conditions for workers who harvest tomatoes for Chipotle, we have taken another important step forward.”
Chipotle conducted an extensive review of growers to find one that was willing to do the right thing for workers. East Coast Farms, a leader in the industry, demonstrated a willingness to work with Chipotle to do what is right for their workers from the beginning.
“Chipotle has been a leader in driving change in the nation’s food supply,” said Batiste Madonia, sales manager with East Coast Farms. “When their representatives came to us to negotiate this agreement, we agreed that it was the right thing to do. With this framework in place, we hope to work with other companies that are looking to make similar improvements to wages and working conditions for Florida farm workers.”
Under the agreement with East Coast Farms, farm workers who pick tomatoes for Chipotle will see their pay go from $.50 for a 32-pound bucket, to $.82 for each 32-pound bucket of tomatoes they pick. That translates to a 64 percent increase for all of the tomatoes they pick for Chipotle.
“This agreement will make a difference in the lives of workers who pick tomatoes for Chipotle,” said Ells. “But our commitment goes well beyond this. We are constantly looking at all of the ingredients we use, and how we can use our purchasing power to improve conditions for farm workers, raise animal welfare standards, and minimize environmental impacts. These choices come at a price, giving Chipotle the highest food costs in the industry. But we continue to think it is the right way to run our business. It’s how we are changing the way people think about and eat fast food.”
Chipotle calls its commitment to find ingredients from more sustainable sources “Food With Integrity.” This commitment has led the company to serve more naturally raised meat (from animals raised in a humane way, never given antibiotics or added hormones, and fed a pure vegetarian diet) than any other restaurant company, use cheese and sour cream that is made with milk from cows that are not treated with the synthetic hormone rBGH, and to serve increasing amounts of organic or locally grown produce.
About Chipotle
Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in a distinctive atmosphere. Through our vision of Food with Integrity, Chipotle is seeking better food not only from using fresh ingredients, but ingredients that are sustainably grown and naturally raised with respect for the animals, the land, and the farmers who produce the food. Chipotle opened its first restaurant in 1993 and currently operates nearly 900 restaurants. For more information, visit Chipotle.com.
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